A
fundamental shift towards a new interface paradigm is happening right
now. Influenced by the continuous growth in market share of
smartphones and tablets, compact, specialized, and mobile-optimized
user interface is becoming the trend among known websites like
Google, Twitter, Pinterest and many more. This UI is called Cards.
The
card user interface is both a trend and, possibly, the absolute
future of web design. Web re-architecture (away from pages and links)
is making it possible to personalise experiences. These are built on
a collection of individual pieces of content, capitalising on the
elements of mobility, and capturing just enough time of users'
interest to convey needed information and give satisfaction that will
ensure future visits.