“THAT
was shared? My content is much better than that! How come people
aren’t sharing my content?”
When
it comes to social media, you’ve probably had such thoughts race
through your mind at some time or other. Fortunately, there are
several ways to increase the likelihood of your content being shared.
The best part is: these methods do not require any drastic changes to
your process. Here are a few tips you can try out next time:
Ask
Maybe
your customers have specific topics they would like to read about, or
maybe they have questions about your industry. Ask them and find out
what they want. Content that answer your customers’ burningquestions are more likely to be shared across social media networks.
This is a great way for you to alleviate writer’s block.
Stunning
Visuals
Add
pictures and videos to all your content! With so many distractions
today, most people might not bother to read through entire chunks of
text. After all, a block of text is boring, even if you use the
prettiest of font styles.
Time
Your Posts
When
you should post your content is often overlooked. On Facebook, the
best times to post are on weekends at around 1 PM. On Twitter, the
best time to send out a tweet is 5 PM. Remember, content needs to be
seen before it can be shared.
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