2014 is in the home
stretch, and before long, you’ll be hanging a new calendar on the
wall. In the world of online marketing, though, a lot can happen in
12 months. As such, you need to know the latest traffic-boosting
techniques to maintain your business’ competitive edge through
2015.
To help you achieve
this, here are three important SEO trends you need to know for the
upcoming year:
Conversational
Phrases
Gone are the days when
Google interpreted search terms on a word-for-word basis; now, it
tries to make sense of the meaning behind phrases—as if you were
talking to a person. As a result, integrating keywords in a
conversational or natural manner becomes even more important.
Brand Mentions
Google eventually
caught on that backlinks can be utilized to artificially boost a
site’s search ranking. Nowadays, it takes a more nuanced approach
to understanding a website’s popularity by focusing on implied
links or “brand mentions”—references to your company or brand
without the use of hyperlinks. In the next year, cultivate your brand
so netizens will talk about your brand on blog posts and social media
updates in a positive light.
Holistic Approach
SEO is no longer just
about strategic keyword placement, it’s now a holistic marketing
strategy which involves building a fast, mobile-responsive website,
posting useful articles for readers, being an active player in social
media, and producing multi-media content.
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