There
is more to online marketing than business owners can possibly imagine. The
process doesn’t end in creating a website that could well represent your
business. In fact, there is a far better strategy for dominating a particular
market niche: task analysis.
Task
analysis is a process designed to create a concrete picture of what the user’s
task is on your website. Unlike use cases, task analysis goes beyond describing
how actors interact with a system and delves more deeply into forming a useful
understanding of what the user expects to do. It also leads a marketing team to
visit a brick-and-mortar company where they can observe how specific services
similar to the company they will try to market are provided.
Through
observations, they can learn the buyers’ preference, which in turn gives them
an idea of how the company they are marketing must be put up. Along with the
physical manifestation of their finds comes the design of the website. The
information they gather through task analysis can also help them determine
significant trends, which can help them automate the right process for the
website’s most important demographic.
At
no point were available solutions or current technology discussed until they
identified the desired outcome: a quick and effortless way to allow men to shop
for flowers for women. By sticking to this ideal, a company can outpace its
competition, pulling the most profitable segment of the market out from under
them.
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