Web
designers sometimes get too creative and forget why they are creating
a site. Some are probably under the impression that if they focus on
optimisation, their creativity will be stifled. The truth is
designers should work closely with SEO experts to create outstanding
web design in the Sunshine Coast because too many bells and whistles
could end up making a lot of noise and undermining the site’s
optimisation.
Not-so-hot Flash
Inasmuch as Flash is
interesting to watch, it doesn’t get indexed by search engines,
thereby lowering the site’s ranking. Designers should use it
sparingly, and not with important content and navigation. Search
engine spiders also devalue java applets and non-textual content.
Image isn’t always
everything
The use of images as a
primary form of navigation is more often identified as non-functional
by the search engine. In the same way, the use of pure text is just
as unproductive. The solution is to use text-over-image techniques
with CSS.
No finding their way
back without breadcrumbs
Designers sometimes
forget about the use of breadcrumbs despite their ability to make
site navigation friendlier. A breadcrumb trail matrix that’s
implemented properly will significantly increase your site’s search
engine performance because text links are easily read.
Stop the pop-ups
Search engines,
designers, and visitors alike dislike pop-ups because of their
annoying nature. Moreover, search engines do not even index them as
part of the website. They are a thing of the past, and are better
left unused to strike an optimal aesthetic balance.
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