The core principles of web design, such as
usability and consistency, remain constant. Some trends, however, should not be
overlooked. Here’s a look at some of them.
The World
is Flat
Minimalist, flat design (as opposed to
highly stylistic Web 2.0 design) has become dominant in recent years and isn’t
likely to go away any time soon. This characteristic is especially common among
smaller design elements such as menus, icons, and illustrations.
Alive with
SVG
The XML-based Scalable Vector Graphics
(SVG) format enables sharp and easily scalable web design elements as well as animation
that help sites come alive.
Responsive
Design
With new devices such as smart TVs and
even watches making an entrance, the ability to provide a seamless browsing experience
regardless of the user’s platform or screen size becomes more significant than
ever.
Scroll All
the Way
With mobile devices increasingly dominating
the Internet, pages become longer as scrolling becomes even more commonplace
than linking. Websites, in other words, must cater to users’ apparent
preference for scrolling instead of clicking to find information.
Action
with Interaction
To further enhance the user experience, many
sites have taken to introducing more interactive elements that keep visitors
engaged and interested long enough to actually consider becoming customers.
Watch Out
for Ghosts
In keeping with minimalist design, ghost
buttons appear only subtly and become more visible whenever users need them. Ghost
buttons make for a functional yet elegant visual element, so it’s not
surprising to see them being used more often.
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