There’s a new
(or is it old?) trend abuzz in the world of SEO called “Nostalgia Marketing”. This
clever strategy brings the old classics back to appeal to the sympathies of
customers; call it a throwback if you will. That probably explains why the
throwback trend in social media is such a hit. Therefore, it’s a good thing to
get into now and incorporate into your own marketing strategies. SEO services
such as content creation and social
media marketing can easily be aligned with this new trend.
The Power of Nostalgia
Whatever triggers
nostalgia for you, one thing is clear: It is a powerful emotion. Used correctly,
nostalgia can be a great marketing tool.
Content
Your company has
a rich history, so you might want to let your customers in on it. This approach
makes your brand seem more relatable and not just some formless entity. It is
also a good strategy for creating blogs or articles for your website. For
example, if you own a restaurant, you can publish blogs about popular homemade
recipes with a twist to attract a considerable number of visitors to your website
AND your establishment.
Social Media
Nostalgia is
also big in social media, as you may have noticed. Posting throwback pictures
or videos as well as other content that appeal to your target market can gain
you new followers.
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