Responsive web design (RWD) is more than simply adjusting a website’s
layout and appearance to the appropriate screen size. Various other
elements also enter the picture when determining how well a website
responds to different screen sizes and orientations.
Navigation
Navigational
elements should be easy enough to spot but shouldn’t overwhelm the
content on any given page. This balance may be upset if the website
simply scales onto the screen. Some make the mistake of simply enlarging
or shrinking web pages according to device screen size. A better
technique would be to change the size or orientation depending on the
browser width.
Media
Images
and videos make a website feel lively and attractive. Remember, though,
that all multimedia elements should adapt along with the rest of the
design so that every page is rendered optimally. The use of flexible
images allows media to be rendered in full size when viewed on a large
enough screen and scaled down to fit smaller ones.
Branding
Branding
should be consistent across all aspects of a business, and mobile
responsive web design is no exception. A minimalist aesthetic makes it
easier to maintain branding consistency when it comes to web design as
fewer elements need to be adjusted to fit the screen.
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