As many
businesses and online marketers have come to realise, search
engine optimisation (SEO) is far from simple. You must strike the right
balance between what human users want and what search engine crawlers seek. Unless
most of your visitors are web developers, they probably have little to no
appreciation of your site’s source code.
That being
said, you should care about the technical aspects of your website as these have
an impact on your SEO efforts. Take broken pages, for instance, which require
redirection. Whilst search engines mostly frown upon redirects as a black hat
SEO tactic, you’ll need to redirect visitors to other pages in some instances. After
all, you certainly don’t need search engines to crawl and index pages that do
not work.
