If
you’ve ever wondered why your website is still ranked at the lower
half of the search results pages (and way below the positions of your
competitors’ sites), you could point to one culprit: people simply
don’t like it and what’s contained in it. Here are a few reasons.
How
it works on mobile – People
don’t have time to face their PCs anymore, so they turn to their
phones—but what they experience on sites like yours are extremely
long loading times, coupled with poor responsiveness and visuals.
Too
much text – The
power of text-only stimulation should be reserved only for novels,
and nowhere else. Users wouldn’t dare spend much time on the loads
of text on your site—in fact, people only read about 28% of all
written content on a page on average, and opt for the visual stimuli
more often than not.
Pop-up
ads – People
find these things extremely annoying that they’ve earned the
atrocious tag “internet scum.” Of course, who would like it when
they’re trying to engage on bits of interesting content, then a
wild pop-up ad blatantly interrupts your focus?
Stale
content – Users
nowadays seek mostly stories that are of the latest origin. Putting
up a website and leaving its initial content untouched is a surefire
way to turn anyone off a website. People living in 2015 would hardly
bother to linger in a website, let alone read stale content, with
blogs and announcements dating from, say, the early 2000s.
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