Search
engine optimisation (SEO) for today’s online businesses is not a
new thing. However, many business owners are not aware of the
difference between good and bad SEO. Learning a few things about
effective optimisation on one’s business sites, as well as on
social media sites can protect your business from so-called black hat
tricks, or from accepting SEO services of inferior quality. Below are
common SEO offenses to watch out for.
-
Poor Content
This
includes posting untimely, stale, or irrelevant information. The
sooner visitors leave your page, the higher your site’s bounce-back
rate goes. This sends the search engine a message that you may not be
a reliable source.
-
Use of Dubious Back Links
Search
engines examine whether your links are organic based on the relevance
of the sites that link with yours. Their quality reflects on your
website’s “grade”.
-
Inconsistent/Inadequate information
The
words used on the links to your page should match the content.
Otherwise, those links can be tagged as misleading. Visitors to your
site also won’t appreciate information that seems to promise
something but falls short. Information such as product specifications
and benefits should be posted in terms that your target market can
understand.
There
are various SEO agencies out there that offers a wide platform of
services. You will be presented with stellar portfolios and rocket
science jargon. Protect your business; research on their past clients
and probe the strategies they use. Ask how they can help your
business and if their strategies match your vision, then chances are
they’re a good match.
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