In
order for Sunshine
Coast web design
to be truly effective, both edges (functionality and impact) have to
be kept clean and razor-sharp.
Functionality
It's
of the utmost importance that visitors know how to use and navigate
your site. On a desktop site people are used to seeing navigation at
the top or on the left. Placing it somewhere else would be like
putting the contents page of the book randomly in the middle. Extras
could be added, but the basics need to be obvious.
With
the popularity of mobile devices, responsive design is increasingly
important. This is where the site displays and behaves differently
depending on the device being used. If your visitors spend a lot of
time browsing on their phone or a tablet device, the site needs to
display accordingly.
Impact
Images
are important as they have the power to greatly influence viewing
impact on your site. Imagery appeals to the emotional side of the
brain. Getting visitors to establish an emotional connection with
your business is a key factor in generating long-term sales.
Clients
should adapt a primary and secondary image style. Primary imagery
should be bold and unique. Secondary imagery is used on the likes of
blog posts, and can be sourced from stock libraries.
How
image-heavy should you be?
How
imagery is used sends a message to the target market. Economy brands
load up their websites with images used in small proportions, while
luxury websites use few images with strong conceptual or artistic
meaning to add value to their offerings.
No comments:
Post a Comment