Myths
have a way of becoming pervasive and creating negative impressions
about SEO services on the Sunshine Coast. Taking those myths
seriously could damage your business. Here are some of the common
ones.
Myth
1: If You Build it, They Will Come
Just
build an amazing website with even more amazing content and watch the
traffic roll on in. Not exactly. If it were that easy, all SEO
professionals would be out of work or switch to content writing.
Unfortunately, while great writing and brilliant content is a large
part of SEO and something any site needs, it also needs links, a
strong technical base, fast page downloads, and more.
Myth
2: The More Links the Better
As
with content, when it comes to inbound links it’s more about
quality than quantity. At best, low quality incoming links will have
no positive effect, and at worst bad links may result in damaged
rankings or a Google penalty. Focus on natural link building, rather
than manually building links. That means focus on creating
high-quality content people will want to link to, rather than asking
for links.
Myth
3: SEO is Dead
SEO
will never be dead as long as there are algorithms in search of a
site to rank. Not worrying about SEO means losing out on a
significant portion of your website visibility and traffic. It is as
vital as it was one, two, and even five years ago. SEO today is just
handled more broadly, and contains far more factors.
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