Wednesday, 23 September 2015

Key Elements of Responsive Web Design

Responsive web design (RWD) is more than simply adjusting a website’s layout and appearance to the appropriate screen size. Various other elements also enter the picture when determining how well a website responds to different screen sizes and orientations.

Wednesday, 16 September 2015

Is Your Website Giving Off the Black-Hat Vibe?

Every competent digital marketing professional knows to stay well away from black-hat tactics that can get you in deep trouble with search engines. Are you noticing a drop in rankings or getting penalised for violating optimisation guidelines? It might be that your website suffers from technical search engine optimisation (SEO) problems that are giving search engines some negative vibes.

Tuesday, 15 September 2015

Web Design Tips: Top 4 Mistakes that Cause You to Lose Potential Sales

From the loss of leads to overall search engine optimisation (SEO) failure, bad website design can be mighty expensive for your Sunshine Coast business. While people may have different takes on what constitutes quality design, the good news is that certain universal principles can serve as points of reference. Whether you have an existing website or have yet to build one, be sure to avoid these top 4 design mistakes. 1. Excessively flamboyant details. Pages should exhibit a certain continuity, yet it can be hard to pick your design elements when you have way too many options. Unless your website is a platform for showcasing your artistic prowess, you would do well to keep your web design features coherent and well edited. Stick to a uniform theme and limit the font and colour line-ups to a maximum of 3.

Sunday, 13 September 2015

Content vs. Keywords: How Content Quality Beat Keywords in Ruling SEO

Keywords used to dominate the SEO or search engine optimisation landscape. It used to be that most optimisation tasks revolved around deciding what keywords to use and how to best incorporate them on page and off page. SEO practitioners would then create content by inserting a few choice keywords, particularly in the more noticeable locations such as the header and title tag. Some even went so far as to stuff content with keywords in an attempt to trick search engines for a temporary improve in search rankings. These days, however, industry experts declare that when it comes to SEO, content is king. Search engines have since started weeding out overly optimised content and dubious link builds to deliver better results to users. The idea is rather simple: great content deserves to be rewarded for earning quality shares and inbound links.

Friday, 11 September 2015

How to Leverage on Nostalgia Marketing When Conceptualising Web Design

The Sunshine Coast metropolitan area enjoys a booming tourism industry and strong government support, making it an attractive market for businesses. Of course, you are not the only one who thinks this way. Chances are you already have some competition over there. That factor shouldn’t discourage you, though; you just need to up your game and know how to utilise the Web to establish a more solid presence and attract customers. Search engine optimisation (SEO) is your friend when it comes to establishing a solid online presence. Whilst content is definitely king, how you present your content is also crucial. In other words, you should keep web design at the top of your priority list when it comes to marketing your business online. You can start by asking: What would be a good design scheme to use?

Thursday, 10 September 2015

The Crucial Role of Initial Reports in an Effective SEO Campaign

Search engine optimisation, online presence, SERP rankings, etc. – you already know the drill. You’ve probably heard a hundred times (maybe even more) just how important these elements are to your online presence. If there’s ever any doubt, Search Engine Journal confirms that 93 per cent of online experiences start with search engines, and Google in particular. In a dynamic and competitive business environment such as Australia’s Sunshine Coast Sunshine Coast, businesses need effective SEO services to dominate the online competition. Before you even start thinking about keeping up with the competition, though, you must first let people know that your business exists and that you can offer what they want or need. To start with, you will need the kind of thorough initial report that a trusted online marketing company such as Marketing theProduct can provide.