Thursday, 25 December 2014

Effective Web Design in the Sunshine Coast: Tips for Local Businesses

Although web design forms only part of a company’s overall marketing approach, it serves a crucial function nonetheless. After all, it helps get the attention of potential customers, creates a good first impression, and enables them to find the information they need without any difficulty. Businesses that could use a boost in website traffic and better online visibility should hire a Sunshine Coast web design company with a portfolio of satisfied clients—such as Marketing theProduct, for instance.

Tuesday, 23 December 2014

Web Design: The First Step in Online Marketing

The Internet’s presence can no longer be ignored by businesses; with hundreds of thousands of people across the world accessing the Web at any given time, it is currently one of the most popular forms of media. The Internet’s popularity and accessibility makes it perfect for businesses to tap its marketing potential by establishing official websites of their own, among others. Businesses, however, need to be very particular with the way their websites are constructed in order to attract visitors—and keep them interested.

SEO Services in the Sunshine Coast Help You Serve Customers Better

A Search Engine Land article dated December 9, 2014 shares tips on how webmasters can create useful links with customers in mind. The article emphasises, among other things, that unnatural and awkward links with very little in relation to the business might garner high search engine rankings but ultimately leave visitors feeling disappointed at not being directed to the answers they want. To this end, an online marketing company such as Marketing theProduct provides SEO services in the Sunshine Coast that enable businesses to enhance their current websites and better serve their customers.

Monday, 15 December 2014

Basic Rules for On-site Optimisation

The point of optimising your site is to make it look good to search engines such as Google and Bing.  Search engines use algorithms that determine the worthiness of a site. Your goal, therefore, should be to make your site searchable using SEO services in the Sunshine Coast.

Use enough keywords
When it comes to keywords, it isn’t advisable to stuff too many of them onto a single page. Try coming up with a maximum of five keywords or keyword phrases per page on your site to work with. When in doubt about which keywords to use, try entering some ideas on Google’s AdWords Keyword Tool for suggestions.

Monday, 8 December 2014

Sunshine Coast Insurance Brokers Help Vets Protect their Business

Australians sure love their pets. In fact, the Land Down Under has one of the highest pet ownership rates in the globe with 40% of its 8 million households having dogs and 33% owning cats. There’s an estimated 33 million pets in Australia, and this number has been the norm for years. This makes veterinary practices lucrative businesses, especially since pet owners spend up to $6 million for their furry friends, with 37% of this allotted for pet health. If you want to ride on the coat-tails of this trend, Vet Practice Magazine points out some important considerations that vets and prospective veterinary clinic owners ought to ponder on. The experts interviewed for the article agree that buying an existing practice may be more practical and manageable than building a vet clinic or hospital from the ground-up.

Saturday, 6 December 2014

Management Liability Insurance Protects you from Operational Risks

Employee claims Disgruntled employees will more often than not sue the company for anything ranging from harassment and bullying to wrongful dismissal. More than half of the Management Liability claims filed are related to employment practices. Under the Fair Work Act, there are more than 16,000 unfair dismissal claims per year processed, with the average cost of each claims in excess of $50,000. Statutory fines and penalties The most common claim under the Statutory Liability coverage involves charges of Workplace Health and Safety (WH & S) violations. Management’s duty is to ensure the workplace is safe by means of a Workers Health and Safety audit and an annual safety measures report. Brokers who offer management liability insurance in Buderim and the Sunshine Coast, like Insuring theProduct, help their clients find the policy that will promote these and ensure that all their bases are covered.

Thursday, 4 December 2014

Why You Should Hire a Broker to Get Insurance in the Sunshine Coast

Insurance isn’t a simple cut-and dried-business. Unless you have a deep understanding of what goes on in the industry, you are definitely better off consulting a professional to get insurance in the Sunshine Coast. Writer Gregory Boop discusses the fundamental differences between insurance brokers and insurance agents in his article for About Money: Insurance agents Basically, insurance agents serve as middlemen between insurance companies and clients, and are responsible for processing the paperwork on behalf of the insurer.

Tuesday, 2 December 2014

Business Interruption Insurance: Why Your Company Really Needs It

Setting up a business in Australia is a dream come true for many. Unfortunately, some business owners are so preoccupied with living their dream that they forget to adopt a realistic point of view for their new ventures. writer Caroline James stresses that some of them even overestimate their business’ actual worth. Assessing a company’s market value is not an easy task. Fortunately, business owners can look at it from a home inspector’s perspective, which means they have to take a look at their company from all angles, including the good and the bad. The bad refers to any risk that can compromise what they’ve started. It’s helpful to consider getting business interruption insurance to minimise the effects of those risks.

Wednesday, 12 November 2014

Mistakes in Web Design for Sunshine Coast Companies Mean Lost Profits

Professional web design for Sunshine Coast companies is a top priority for their owners, but it’s easy to make mistakes when you’re having stuff done in-house. It may save you money in short term by not having to pay an independent firm, but the potential profits lost by having an inefficient, unattractive website can be bigger. Poor web design can turn off potential clients and drive interested visitors away. Here’s a few of the mistakes your company can avoid by hiring a professional Sunshine Coast website design service like the one offered by companies such as Marketing theProduct to create and maintain your online presence.

Monday, 10 November 2014

How Web Design Can Affect Your Site’s SEO

Web designers sometimes get too creative and forget why they are creating a site. Some are probably under the impression that if they focus on optimisation, their creativity will be stifled. The truth is designers should work closely with SEO experts to create outstanding web design in the Sunshine Coast because too many bells and whistles could end up making a lot of noise and undermining the site’s optimisation.

Not-so-hot Flash
Inasmuch as Flash is interesting to watch, it doesn’t get indexed by search engines, thereby lowering the site’s ranking. Designers should use it sparingly, and not with important content and navigation. Search engine spiders also devalue java applets and non-textual content.

Sunshine Coast SEO: Achieve High Online Visibility through Local Buzz

Local buzz—do you really need it? Perhaps you’re asking why you should care if your consumers can’t find you on the Internet. Ultimately, it’s about your profit, your sales, and your business’ future. Local searches don’t end with finding a business, it ends with a customer making a purchase. Here is a glaring statistic that you need to be aware of regarding online searches: 59% of consumers use search engines to find a good local business. Thus, it’s more imperative than ever that your products and/or services dominate your local area. How do you do local buzz? Consulting with a Sunshine Coast SEO professional is the best way to learn how to do local web marketing effectively. That said, you can also learn about it from a lot of different sources, even from those that aren’t connected to running a business. For instance, a BBC article teaches new, upcoming bands with virtually no fanbase how they can start building local buzz for their music.

Wednesday, 5 November 2014

Farms Need Sunshine Coast Insurance Brokers to Protect their Revenue

Many Queensland farmers would agree with Hansen’s sentiments, given the kind of environmental conditions they have to contend with. The state’s agricultural industries provide the local economy with about $10 billion in revenue every year, but these industries are also at the mercy of natural calamities such as wildfires and hail. To reap the rewards of their harvests, farmers will need the help of reliable insurance providers, like Insuring theProduct’s own insurance brokers in the Sunshine Coast. Among other things, these professionals can offer farm asset, crop, livestock, theft, and farm transit insurance packages.

Monday, 3 November 2014

Management Liability Insurance Brokers Urge SMBs to Mind their Risks

Apart from training managers, business owners in the Sunshine Coast can also enlist the assistance of their HR specialists as well as experienced management liability insurance brokers such as Insuring theProduct. Such a company can recommend what insurance policies businesses can get to protect themselves from various management liability lawsuits including Employment Practices liability. Brokers normally use a management liability insurance fact-finder who can advise business owners on how to craft their policies after conducting thorough research and report about a business’ historical claims, projected trends, and contracts for the duration of the insurance policy.

Saturday, 1 November 2014

Sunshine Coast Insurance Facts: All about Vehicle Liability Insurance

Businesses in the Sunshine Coast must have sufficient liability insurance to protect themselves against the potential financial burdens of lawsuits. Motor vehicle insurance in the Sunshine Coast, for example, is one thing you cannot afford to be without. Even the Australian government couldn’t stress this enough, as seen on

Get it Right: Learn the Foundations of On-Page SEO

Proper SEO gets you the hits on your webpage, however, it isn’t as simple as populating your website with keywords everywhere. You’ll need to carry out keyword optimization in all the right places. Here are the five places where proper keyword placement can get your site maximum exposure:

Thursday, 30 October 2014

Business Interruption Insurance and other Steps to Disaster Recovery

The Sunshine Coast is one of Australia’s largest metropolitan areas, and a flood-prone area at that. Local businesses can grind to a halt should floods and other natural disasters strike. For this reason, it would be wise to have the kind of business interruption insurance a trusted provider like Insuring theProduct has to offer. If your place of business does get into a disaster, though, be sure to know what it takes to recover through a business continuity insurance program and get back up on your feet.

Monday, 20 October 2014

Facts from the Sunshine Coast Insurance Brokers: Cybercrimes and Risk

"If you don’t want to be a statistic but instead protect your business against infiltration via cyberspace, it’s only prudent that you hire reliable Sunshine Coast insurance brokers and have them assess your cybercrimes liability insurance protection needs. Be sure to check the coverage before you sign on to know exactly what you’ll be protected against. Don’t take chances. Reduce the exposure of your business to cybercrimes risk—and the costs that you might have to incur—by investing in reliable insurance coverage today."

Smart Web Design Begins at UX Task Analysis

There is more to online marketing than business owners can possibly imagine. The process doesn’t end in creating a website that could well represent your business. In fact, there is a far better strategy for dominating a particular market niche: task analysis.

Task analysis is a process designed to create a concrete picture of what the user’s task is on your website. Unlike use cases, task analysis goes beyond describing how actors interact with a system and delves more deeply into forming a useful understanding of what the user expects to do. It also leads a marketing team to visit a brick-and-mortar company where they can observe how specific services similar to the company they will try to market are provided.

Saturday, 18 October 2014

Facts about Management Liability Insurance in Buderim: D&O Insurance

"Owners of private businesses are highly encouraged to study the value of getting reliable management liability insurance not only for their directors and officers but also for other potential lawsuit hazards in their company. Management liability insurance has developed rapidly over the last decade and is now considered an integral part of a small business insurance program. Extensions are available to cover Employment Practices Liability, a range of Statutory Liability exposures some times including fines and penalties."

Thursday, 16 October 2014

Small Businesses Need to Get Reliable Insurance in the Sunshine Coast

In light of this fiasco and other similarly damaging incidents, small businesses need to consider getting reliable business insurance in the Sunshine Coast that would offer protection from the negative effects of such events. Having comprehensive insurance coverage for small businesses can give entrepreneurs the peace of mind that they can claim funds which can be used to make up for losses and implement any needed repairs. Moreover, such policies can help business owners effectively manage risks from customer liabilities, theft, litigation, and personal injury.

Wednesday, 15 October 2014

Quality Sunshine Coast SEO Services Help Keep Your Ranking on Google

Search engine algorithms are constantly changing. While these changes benefit internet users because they provide more diverse sets of results, online marketers find it challenging because each change also means making adjustments in their marketing strategy. If you own a business and have been marketing online, you’ll know how that feels.

Tuesday, 14 October 2014

Companies Deal with Emergencies Using Business Interruption Insurance

Just like how companies use business interruption insurance to deal with emergencies like fire and property damage, businesses can also use this type of insurance to handle losses brought by disrupted operations due to hacking and other cyber threats. Many business owners are now seeking quality cybercrime and cyber liability insurance policies to complement their existing business interruption policies. These provide not only protection for third party losses but can be designed to protect the costs of your own ransom, extortion and business expenses in mitigating the loss.

Sunday, 12 October 2014

Sunshine Coast Web Design Tips: The Important Checklist before Launch

Checklists are important—they help pilots make sure that every aspect of the plane is safe and ready for the flight. In the same way, you also need to have a checklist to follow through right to the day of launching your website, even if you’ve hired reliable Sunshine Coast web design professionals. You aren’t exactly saving lives, but you’re preventing disaster that could happen if your first few visitors to your site happen upon broken or inefficient features. Check your site map. A site map is a tool that makes it easy for your customers or site visitors to navigate the pages of your website, so be sure to create one before your launch. Pretty much like an actual map, you can draw one by sketching your site and the sections or individual pages and place everything as links on the homepage.

Friday, 10 October 2014

Sunshine Coast SEO Tips: Essential Elements of an SEO-Friendly Blog

If you want to reach out to the targeted demographics of the Sunshine Coast’s approximately 270,000 people, you will need highly reliable online marketing tools and strategies, such as search engine optimisation or SEO. Ever since Google launched its Hummingbird algorithm, SEO tactics became more geared towards creating quality content, prompting many businesses to put up blogs in their website. Here are some tips to follow should you wish to set up a blog utilizing SEO for Sunshine Coast online businesses: The Topic When planning the topic of your blog posts, be sure that each content be relevant, readable, and fresh. Use your topic ideas as a springboard for promoting your products and services (although you might want to tone down the promotional voice if you want readers to pay attention). The topic should also be applicable to your target market’s demographics.

Saturday, 13 September 2014

How Insurance Brokers in Sunshine Coast Boost Risk Management Programs

A dedicated broker will take the time to understand the entirety of a business, from its goals to its risk profile. Where the business stands now, what challenges are being encountered, and where the company wants to be in the future—all these information will be used to create a risk management program for greater protection and financial certainty. An insurance broker in Sunshine Coast can provide invaluable assistance in creating a framework of possible risks so that the management can make decisions that will enable the business to thrive today and advance in the future. Insurance brokers, such as Insuring theProduct, can help develop appropriate risk and insurance plans to prevent potential losses and liabilities.

Friday, 12 September 2014

Responsive Web Design for Sunshine Coast Businesses is the Best Option

With the increasingly mobile nature of Internet browsing, as can be seen by the spread of tablets and smartphones, responsive web design is becoming a required feature of any company’s webpage. As an example, Small Business Trends writer Drew Hendricks emphasised the increasing importance of responsive web design in increasing Internet traffic to a site by highlighting the rising rate of mobile usage. According to recent analytics, the average website received 40 percent of its traffic from mobile users in 2013. This number had doubled since the year before. It seems only likely to increase into the future. With more than 60 percent of mobile users in the United States currently carrying smartphones, these devices are fast becoming the primary method of Internet usage.

Thursday, 11 September 2014

Protecting a Business Early On with Management Liability Insurance

Whatever the nature of a business, management liability insurance can help shed light on the claims that can be brought against a company and its officers. This type of insurance not only serves as a protection from a number of potential liability issues that may be brought to the management, it also enables the company to determine the procedures that need to be in place to minimise exposure to risks. From unfair competition and wrongful act to unfair dismissal and theft by employee, being prepared with the right coverage can make a big difference in the success of a business. Suitable structuring of a management liability policy can reduce interruption to a business and reduce losses. Insurance Brokers such as Insuring theProduct, can provide an array of options for management liability insurance on the Sunshine Coast. With the assistance of an insurance specialist, coverage or policy conditions can be fully customised to meet the specific needs of a business.

Tuesday, 9 September 2014

Essential Elements of SEO Services for the Sunshine Coast Businesses

For the most part, businesses in Maroochydore, the Sunshine Coast’s commercial hub, are constantly competing, but not always in person—much of the gritty battles happen over the Internet, with the help of reliable internet marketing firms like Marketing theProduct. On the forefront is search engine optimisation (SEO), which helps advance businesses’ online visibility. To achieve this goal, here are some of the most important aspects of SEO services in the Sunshine Coast.

The Importance of Cybercrime Insurance to Sunshine Coast Businesses

Since these systems cannot be completely avoided, insurance providers have now began responding by developing policies, which cover the losses associated with cybercrime to your own business and also third party claims for liability from customers and suppliers. While the coverage would be dependent on the nature of the risk and how devastating it is to a business, the existence of cybercrime insurance in the Sunshine Coast is helpful in staving off the possibility of bankruptcy or the results of losing clients due to a compromised system or legal action against you. Sunshine Coast insurance brokers like those from Insuring the Product are known to possess adequate expertise in cybercrime insurance, and working with such companies would help SMEs best ensure they get the right coverage for the type of systems they use and their business exposure to cybercrime.

Monday, 8 September 2014

Be Ready to Make Changes in Web Design

Continuous refinement in algorithms used by popular search engines like Google have always called the concern of many businesses, as this means that they have to implement changes towards their overall Internet marketing strategies. The most common among revisions companies have to make on their online promotion efforts is the style or technique employed in web design.

Over the years, a number of web design trends came and went, like the creation of a separate mobile website, using web templates and flat website design, and employing big images and flash in letterbox format. At one point, all these web design elements dominated the Internet and have even web designers scrambling to outdo others in a particular style (as they still do today). However, web design principles continue to evolve along with the reinvention of the Internet as a place that facilitates efficient information exchanges.

While it cannot be expected or predicted when a particular web design concept will last or remain a favorite among designers and search engines, businesses must always be prepared to make the necessary changes. Being ready to adapt to new trends will be a useful attitude that can help companies bring their A-game when competing with their peers.

Sunday, 7 September 2014

Why Understand “Interruption” in Business Interruption Insurance

Business interruption insurance is just as vital to a business as insurance used to cover employees, stock, plant and equipment. This is because if an unforeseen circumstance like a fire, storm, burglary or an earthquake happens, not only will the people be hurt or the property damaged have the needed coverage, but so will the business itself, as it would likely endure some loss in income or profit due to a halt in or decrease in the operations.While most owners likely have business interruption insurance as part of their overall property policies, it seems many still don’t understand what exactly it covers for them.

Monday, 1 September 2014

SEO Trends for 2015

2014 is in the home stretch, and before long, you’ll be hanging a new calendar on the wall. In the world of online marketing, though, a lot can happen in 12 months. As such, you need to know the latest traffic-boosting techniques to maintain your business’ competitive edge through 2015.
To help you achieve this, here are three important SEO trends you need to know for the upcoming year:
Conversational Phrases
Gone are the days when Google interpreted search terms on a word-for-word basis; now, it tries to make sense of the meaning behind phrases—as if you were talking to a person. As a result, integrating keywords in a conversational or natural manner becomes even more important.

Brand Mentions
Google eventually caught on that backlinks can be utilized to artificially boost a site’s search ranking. Nowadays, it takes a more nuanced approach to understanding a website’s popularity by focusing on implied links or “brand mentions”—references to your company or brand without the use of hyperlinks. In the next year, cultivate your brand so netizens will talk about your brand on blog posts and social media updates in a positive light.

Holistic Approach
SEO is no longer just about strategic keyword placement, it’s now a holistic marketing strategy which involves building a fast, mobile-responsive website, posting useful articles for readers, being an active player in social media, and producing multi-media content.

Tuesday, 19 August 2014

Key Principles of Great Web Design

Web design is evolving more into an art movement, as designers are continuously pushing the limits to create the best possible looking web page. Here are some of the key principles web designers have continuously refined and sharpened to get better results each time.  

Friday, 15 August 2014

What makes an SEO-Friendly Website?

A website needs visitors to thrive, but with the millions upon millions of sites already in the World Wide Web today, how can your business ever hope to be found, much less reach its target market? This is how search engine optimization or SEO became a highly relevant term and technique in web marketing. SEO allows your site higher visibility through a successful first-page ranking in search engine results pages or SERPs. So how do you make your site SEO-friendly enough for Google or Yahoo (before anyone else) to rank you?

Tuesday, 12 August 2014

Sunshine Coast Web Design Services Can Help Keep Your Site Up-to-Date

"Experienced Sunshine Coast web design services like Marketing the Product often offer to provide ongoing updates to your website as part of their product packages. You may be tempted to not take them up on this offer to save money, but it turns out that it is better in the long run to tap their services. To illustrate, Tyler Collins recently wrote for the Huffington Post about the need for constant updates to websites: This is where the services of Sunshine Coast web design firms would prove most useful. The constantly changing demands of SEO will require regular updates to a site. Some of these changes are because of popular trends, changes in search engine algorithms, and other, often unpredictable factors."

Sunday, 10 August 2014

Sunshine Coast SEO Services Help You Avoid Mistakes in SEO Marketing

"Business owners may think that hiring Sunshine Coast SEO services to improve their websites is unnecessary. However, having an expert on hand can help avoid mistakes. As an example, Jayson DeMers recently wrote an article for Forbes about some of the mistakes people make when trying to implement SEO for their site. One of these errors is the lack of measuring the effectiveness of campaigns: Avoiding the waste of not measuring your performance is just one example of how professionals like Marketing the Product can help your business refine its SEO methods. There are also other mistakes that these Sunshine Coast SEO firms can help avoid."

Friday, 8 August 2014

SMEs: It’s Time to Work with Insurance Brokers in the Sunshine Coast

Historically, flooding mainly occurs in the province from January to April, although heavy rainfall sometimes persists into September to December, such as what happened in 2010. SMEs in the agriculture and mining industries often suffer the worst damage, as their losses have topped out at $1.6 billion and $2.5 billion, respectively, in the past. More recently, flood warnings in Queensland were issued on March, 2014, as many areas like Brisbane, Condamine/Balonne, and the Sunshine Coast experienced heavy rainfall from the 25th to the 27th. Of course, there are more mundane matters that a business interruption insurance policy can protect against. For example, if flooding has bogged down Queensland’s supply and distribution chain, this policy can cover SMEs for losses due to delayed deliveries.

Wednesday, 6 August 2014

Having Management Liability Insurance is Important for SMEs Today

As the name implies, management liability insurance protects a company’s executives and managers from certain forms of litigation, specifically those that pertain to insolvent trading, fraud, discrimination, employee theft, and the like. However, it also has the more important role of preventing the company from suffering excessive financial losses, especially if it is forced to pay for restitution, statutory fines, and penalties. At the very least, this insurance policy can provide indemnity for defence costs and associated costs in the claims processes. Things can become a bit more complicated when cyber-crimes are involved, though. While scams and online theft are traditional examples of cyber-crime, the Australian Federal Police also use the term to describe any crime committed with the use of technology. This means that selling business secrets online may also be considered a cyber-crime, which is something that a management liability insurance policy can’t protect against.

Monday, 4 August 2014

Cybercrime Insurance in the Sunshine Coast a Must for Hotel Market

As many white-hat hackers have demonstrated before, hacking today is surprisingly easy. All a person needs is a good computer and software to initiate attacks. In some cases, Lowenstein writes, the attack can be made simpler by social media. As businesses take off to Facebook and Twitter to promote their goods and services, defamatory hacking can be a reality. Cybercrime insurance in the Sunshine Coast not only covers the cost of network security but also the aftereffects of an attack. No matter how advanced a business’ security system is, it’s still prone to failure. The insurance will mitigate the effect of profit loss brought about by various network attacks, allowing the business to operate amidst the damage.

Saturday, 2 August 2014

Business Interruption Insurance (Crop Insurance) a Rain of Blessing Amidst a Dry Spell

This domino effect in the supply chain has long-term implications. It only takes a faulty chain link to sever the entire chain clean off; for a business hanging onto this chain, severance means a long fall. Something has to support the failed link until the situation is stabilised; something like business interruption insurance in the form of Crop Insurance. Supply issues just so happen to be right up the alley of business interruption insurance. An insurance policy will cover net losses brought about by these supply issues, operating costs, and costs of provisional measures to counter these issues. Depending on the nature and gravity of the issue, insurance coverage may last for months or years. Crop Insurance is protecting the loss of revenue (partially or totally) from fire, spray drift and mainly hail. Other businesses may utilise business interruption cover in the event of damage to their premises and facilities in preparation for or during the crop season.

Thursday, 17 July 2014

Newbie Web Design Pitfalls to Avoid

Small businesses should always make it a point to make and build their own website so their target market can easily find them. However, even if you’ve hired a reputable web design company, don’t be in a rush to get your site on the Net before you have inspected it thoroughly, particularly for any of these potential problems:

Text Walls

A website, especially one for a business, should entice visitors and encourage clicks. Now, what would make you want to see more of a site you’re visiting, seeing a clean homepage with simple images and a few engaging words for content, or one with nothing but a wall of text that could make your eyes ache before you can even figure out what it’s about? Definitely it’s the former.

Complex Navigation

If you want your customers to keep coming back to your site to do business with you, then make sure that it won’t take them too long just to find the page or content that they’re looking for. Keep it simple and easy to navigate (put a search bar on top of your home page to make things even easier).

Needy Popups

There are two ways to do popup windows on your site: one that gives suggestions or further information to your visitors, and one that motivates them to perform actions like subscribe or post comments before they can continue. The latter will only serve to catch the ire of your clients.

Tuesday, 15 July 2014

Is SEO Really Necessary in the Sunshine Coast?

Yes, of course! At this day and age, it’s a must for you to take advantage of modern technology to improve your business. When it comes to marketing, gone are the days where you solely have to rely on radio ads, billboards, and TV adverts to let people get to know your business better. These days, marketing is also done through social media and search engines like Google. If you want to get on board this new trend, you’ll need SEO.

In case you don’t know what it means, SEO stands for ‘search engine optimisation’, an internet marketing strategy which, to put it succinctly, aims to divert traffic to a certain website by improving its search engine ranking. How exactly this is done varies from one SEO company to another, but it generally involves adding relevant, optimised content, such as articles, blog posts, and news stories, to the website in question.

If you’re not convinced that SEO applies to your business, then you need to be aware that as of August 2013, there are about 16.3 million regular internet users in Australia. Even a fraction of that number means your business can have hundreds of thousands of online customers. What’s more is that majority of these people surf the Web through mobile devices; you wouldn’t be able to reach them if you don’t have an effective SEO strategy. 

Monday, 14 July 2014

Video Games: An Unusual Source for Sunshine Coast Web Design Ideas

The following quote is from Erik Hinton, interactive news developer for the New York Times, during a 2013 interview with Mashable's Denise Lu: "Game designers are lightyears ahead of most app and web makers in asking questions about what interactivity entails and how meaningful play happens." It's a clear indication of how web and game design share a common doctrine. The methods may differ, but graphic designer Anne Miles believes some rules of game design can be applied to Sunshine Coast web design. Does this mean a web designer has to have experience in game design or vice-versa? Perhaps not.

Friday, 11 July 2014

Sunshine Coast SEO Services Believe SEO Still Possible Without Google

Google is so big that many totally associate it with SEO. However, it's really just one search engine. What if one day Google decides to shut down, either for a long time or for good? What will you do if you've spent the past several years pushing your SEO to Google and Google alone? The implications of relying on one major search engine are all too real. If this wasn't the case, then why does the Internet still use Bing and Yahoo? Search Engine Watch contributor Chuck Price lists at least ten tips on making SEO work in the event Google goes dark. Most of these tips form the bulk of many Sunshine Coast SEO services like Marketing theProduct. Alone, their impact isn't as powerful as Google; but together, they can bring in visitors or referrals as much as Google does.

Saturday, 14 June 2014

Sunshine Coast Web Design: Your Business Needs an Online Presence

"Having a website is as easy as 123 With the help of a professional Sunshine Coast web design firm, a website today can be built quickly and cost-effectively. In it, you can provide every piece of information your customer needs to know about your business, including opening hours, the products and services you sell, what makes you different from the competition, your company history, among other things. Any information you can use to influence consumer decision, you can put on your site. Why it’s good for your small business The great thing about having a website is that your online store stays open 24 hours, 7 days a week. It’s convenient for your customers to browse for as long as they want to, and it makes it simpler for you to have these marketing tools to help you effectively communicate with your customers on a positive and professional level."

Friday, 13 June 2014

The Value of a Good Website Design

One of the most common mistakes businesses make in their online marketing efforts is that they do not pay much attention to their website’s aesthetics and navigability. They concentrate on optimizing basic SEO tools, such as sitemap creation, title tag optimization, and link building. While these methods are essential in catching users’ attention, they are hardly capable of keeping visitors’ interest and converting that interest to sales.

The website must be appealing enough for visitors to stay longer, check out the content, and take advantage of the products and services being offered. Designing a website is much like designing a physical store—simply attracting onlookers or window-shoppers won’t do a business any good. The entire online marketing effort should translate to actual sales.

What is an ideal website design then? A website is like a magazine; it has to be loaded with useful information, yet those information must be understandable and strategically arranged on every page. The content of each page must not only come with good quality but must be arranged such that viewers will not get easily bored or overwhelmed.

A good navigation system is also crucial in any website. There must be easy-to-find buttons to help viewers coast along while browsing. Generally, the website must be user-friendly so that visitors will stay long enough to actually close a sale.

Thursday, 12 June 2014

Sunshine Coast SEO Services: Google Analytics Can Only Get You So Far

"Be that as it may, Google Analytics can only do so much. You may need advanced data that the service can’t provide (e.g. where a customer clicks within a page, tracking the visits of robots, cluster report for load balanced servers ratio), and for that, you’ll need more advanced analytics services—the kind that only the best Sunshine Coast SEO services can provide. Through advanced analytics, you reclaim the power to make well-informed decisions for your website, decisions based on hard facts, and not mere premonitions. Talk to a Sunshine Coast SEO provider like Marketing the Product to help you get the most from your website. From advanced web analytics and regular reporting and feedback to SEO, PPC, hosting, and web design—with these services and more, your business will always have fresh content for the Search Engines to index, steadily building your authority and presence online."

Tuesday, 10 June 2014

On-Page and Off-Page: Two Types of SEO Practices

To put it in simple terms, search engine optimization (SEO) is the process of improving a website’s ranking in Google, Yahoo, and other search engines. To do this, companies employ SEO practices that affect a website’s rankings either directly or indirectly. These methods are classified as on-page and off-page SEO, respectively, and are also the most common SEO practices in Sunshine Coast and anywhere else in Australia.

On-page SEO practices are named as such because they are conducted directly on a website’s pages, including adding unique content, using relevant keywords, and building a better URL structure. On-page SEO also deals with removing duplicate content, faulty links, and overlapping URLs from the website. Despite its simplicity, on-page SEO has also spawned a number of practices that are now frowned upon by search engines like Google, such as hidden texts and content spamming.

Off-page SEO services, meanwhile, are a lot more complicated because they depend on a number of independent and intangible factors that affect popularity. Link-building is an example of an off-page SEO tactic, and its success mostly depends on other sites’ willingness to host a link to the target website. If the latter is reputable enough, looking for hosts would be less of problem. Thus building a site’s reputability is among the major goals of good SEO. 

Monday, 19 May 2014

UI Cards Trend Towards the Future of Web Design

A fundamental shift towards a new interface paradigm is happening right now. Influenced by the continuous growth in market share of smartphones and tablets, compact, specialized, and mobile-optimized user interface is becoming the trend among known websites like Google, Twitter, Pinterest and many more. This UI is called Cards.

The card user interface is both a trend and, possibly, the absolute future of web design. Web re-architecture (away from pages and links) is making it possible to personalise experiences. These are built on a collection of individual pieces of content, capitalising on the elements of mobility, and capturing just enough time of users' interest to convey needed information and give satisfaction that will ensure future visits.

Friday, 9 May 2014

Expert Sunshine Coast Web Design works for Construction Companies

"The above may prompt general construction specialists in the Sunshine Coast to up their services and work harder in securing good projects. The construction industry is one arm of the area’s business triad (the others being retail and tourism) and a recent industry study is projecting a steadier flow of construction jobs in the Sunshine Coast as well as in the Gold Coast and Toowoomba for the rest of the year, particularly for commercial buildings and detached residences. Why not have Sunshine Coast web design specialists like those from Marketing theProduct amp your construction firm’s site with new form and function? A major element in a website redesign is to assess how the new page will figure in the business’ long-term growth and marketing thrust. A sit-down between your team and the web designer can map out the plan of action for the site. Fadeyev poses the question if you are aiming for the site to attract new customers, share content, or add traffic."

Wednesday, 7 May 2014

SEO Services in Sunshine Coast Adding Value to your Tour Business

"Encouraging people to patronise your business requires engaging them in various fields. A social media account with links to the main site’s specific content is a widely-preferred tactic among business operators. At the same time though, you or some authorised members of your team can participate in, say, an online industry forum and include the business URL as part of their signature. The aim of every SEO campaign is to generate higher search rankings, and in the case of tourism operators, more clients. Let Sunshine Coast SEO experts like Marketing theProduct help you out."

Monday, 5 May 2014

How to Get Your Content Shared

THAT was shared? My content is much better than that! How come people aren’t sharing my content?”

When it comes to social media, you’ve probably had such thoughts race through your mind at some time or other. Fortunately, there are several ways to increase the likelihood of your content being shared. The best part is: these methods do not require any drastic changes to your process. Here are a few tips you can try out next time:

Monday, 21 April 2014

Web Design and the Digital Storefront

The internet continues to be accessible while on the go, with the constant advancement of smartphones and tablets. Thanks to this convenience, it has now become a habit for customers to look for and do research on the products or services they need before deciding on the purchase. This allows for a better use of time and money, as they find numerous options, and can, for the most part, complete transactions electronically.

Sunday, 6 April 2014

Sunshine Coast Web Design: Smart Design Begins at UX Task Analysis

At no point were available solutions or current technology discussed until they identified the desired outcome: a quick and effortless way to allow men to shop for flowers for women. By sticking to this ideal, Proflowers outpaced its competition, pulling the most profitable segment of the market out from under them.

The approach Marine shares in his article has important implications that apply to the process of contracting services for web design in Sunshine Coast. It reminds companies to focus on understanding customers’ needs first when having a website designed, rather than chasing after features that they don’t really need.

Saturday, 5 April 2014

SEO and Its Importance in Online Marketing

As an increasing number of consumers check online reviews before making a purchase, there continues to be an increasing need for companies to establish their online presence. One of the most proven techniques to lead customers to know more about a business continues to be search engine optimisation.

Friday, 4 April 2014

Quality Sunshine Coast SEO Services Help Keep You Ranking on Google

However, an algorithm change doesn’t necessarily mean your business will win out. Some changes might see your site place higher on results pages and others might cause it to plummet out of sight. In order to stay ahead of the competition and continue to rank highly for relevant searches, engaging Sunshine Coast SEO services is a must.

In order to help their clients perform better, Sunshine Coast SEO experts do their best to stay current with search engine trends. They do this, primarily, by making sure that a website conforms to certain standards of quality and that it has content that would interest users.

Saturday, 15 March 2014

Why Web Design is Crucial in Online Marketing

The foremost rule in marketing is that it’s the job of a marketer to make a product or service desirable to, even needed by, the consumer. Appeal is a powerful motivator in sales, and businesses should always make it a point to entice their customers through one way or another. While there are many ways to market goods or services, it can be difficult to attract consumers through online marketing.

Responsive Web Design in the Sunshine Coast: A Must-Have for 2014

Trends come and go every year in the world of marketing, and this year, businesses might want to consider a whole range of interesting web design elements if they wish to stay up to date. According to Tech News Plus, one of these elements is called “responsive web design”, in which a webpage optimizes its layout and size based on how the user manipulates the web browser window. In contrast, text and images in the past ended up looking cluttered whenever the user reduced or increased the browser window size.

Sunshine Coast website design companies like Marketing theProduct can address these needs not only for the sake of generating interest, but also for the express purpose of improving a website’s search engine ranking and visibility—factors that influence how effectively a website can attract visitors. Incorporating the above design elements should give any website an added boost over the competition in 2014.

Wednesday, 12 March 2014

Catching Up: Capitalizing on Powerful Sunshine Coast SEO Services

A special feature on the Warc website dated 20 February 2014 points out that a growing number of Australian businesses intend to do more content marketing this year compared to the last. As Web-savvy consumers turn to the Internet for their shopping needs, it only makes sense for businesses to follow where their customers are.

Clearly, businesses looking to stay competitive can’t afford to ignore the power of internet marketing any longer. A company without an online presence is sure to lose ground to competitors whose pages rank highly on search engines and are able to attract considerable site traffic on a regular basis. As such, small to medium businesses would do well to consider professional search engine optimization or SEO services in Sunshine Coast from a reputable firm such as Marketing theProduct.

Wednesday, 5 March 2014

Reap More Benefits Through Effective SEO Services

In today's business landscape, companies look for the latest methods and strategies that will give them that much-needed edge over their competitors. Meanwhile, technology has emerged as a vital ally, as companies and corporations harness different kinds of online tools to market their products and services. Amidst the many different options available today, Search Engine Optimisation or SEO remains to be one of the most sought-after, thanks to the numerous benefits it offers, and investing in it is no doubt, a wise decision.

Wednesday, 26 February 2014

Why Responsive Web Design is Important

The landscape is changing for the world of the Internet. Since the World Wide Web first came into being, there has never been such a time as this where access to the Internet is possible from so many devices. Where Internet access used to be confined to the domain of the personal computer, a multitude of devices are now able to pull websites, pages, pictures, video, and other media from the interwoven network that is the web we know today.

Wednesday, 19 February 2014

On Site, In Sight: On Creating Proper Web Design in the Sunshine Coast

Young and tech-savvy employees can indeed bring something fresh and exciting to the table. Yet while the cost-saving prospects may prove attractive, businesses need to be more serious about constructing a compelling website and should be willing to invest in professional web design in the Sunshine Coast. A trusted company like Marketing theProduct can help businesses command a strong online presence through the kind of web design that delivers great visuals and a great site navigation experience with search engine optimisation and other online marketing techniques.

The layout, content, and overall design of a website shouldn’t be left in the hands of a raw recruit if a business hopes to attract more customers online. Instead, one should do the smart thing and enlist a Sunshine Coast web design expert for optimum results.

Monday, 17 February 2014

Using Effective and Smart SEO Services for Sunshine Coast Businesses

Given that customers find their way to websites by way of search engines, every business website must, therefore, be made as visible as possible. This goal entails building website content around relevant keywords that target consumers are likely to type on search fields.

In any case, search engines have now grown a lot smarter since. Simply peppering webpages with keywords is no longer considered good practice; in fact, websites that still adhere to this method may incur the ire of search engines. To keep up with ever-evolving search engine algorithms, businesses would do well to collaborate with a Sunshine Coast SEO expert such as Marketing theProduct.

Monday, 10 February 2014

SEO Services and Picking the Best Ones Out There

Businesses in various industries spring up one after the other, and most of them fold in just a couple of years simply because they were unable to start off on the right track. With the presence of heavy competition, it is imperative for startup businesses to gain every advantage they can get to create a strong impact in the market. One of the ways to achieve this impact is through effective SEO services.

Thursday, 30 January 2014

Comic Sans Use in Web Design

Comic Sans is in the heart of a “hate campaign” aimed at erasing this font type from existence. Even the underlying hate was turned into a joke by image macros. The objection to Comic Sans largely stems from its inappropriateness in websites and other publications that are intended to convey professionalism.

Hate or no hate, the font is still available with font packages for Microsoft and MacOS operating systems, and sees widespread use in signs and video productions, particularly those made using Windows’ built-in Movie Maker. Unfortunately, you won’t see this font type much in web designs as not too many designers have a love for it.

Hate campaigns notwithstanding, Comic Sans is still categorized as a web-safe font. However, the font only works for Microsoft and MacOS platforms and not so much on Unix platforms. More suitable fonts such as Arial, Times New Roman, and Courier are known to work on all platforms. This, perhaps, contributes further to the unpopularity of Comic Sans.

The “web-safety” of a font is affected by its compatibility with various platforms. A font used in one system that isn’t compatible with another can create web design issues since the latter will automatically switch to a working font in its database. As Comic Sans is a bit larger than other fonts, the arrangement of the text can get messed up. For this reason, designers prefer fonts with universal compatibility.

Wednesday, 29 January 2014

SEO-fying your Blogger page

Blogger is one of the many popular blogging sites around the Internet today. A number of popular blogs today are Blogger-powered pages, and despite intense competition from Wordpress, Blogger still holds its own as a Google product. However, making your Blogger blog more visible requires a lot of work and no matter how well-written your latest post is, it will fall flat if no one’s visiting, let alone reading, your page.

First, the title should reflect what the topic is all about. At the same time, you can edit the permalink as well as the title template such that the blog post title becomes more searchable. SEO service companies can help you with pointers on how to do this.

Keywords are also essential in helping a blog post climb up the results rankings. However, too many keywords in a blog post can increase your bounce rate, which may then result to a drop in the post’s search rankings. As such, the keyword percentage should be no more than 5% of the total word count.

A blog with good SEO work performed on it has a better chance of rising to the top of search engine pages. Quality content can be the icing on the cake.