Thursday, 7 May 2015

How Sunshine Coast Web Design Influences Your Business’ SEO Success

Why do you need good Sunshine Coast web design to ensure the success of your search engine optimisation (SEO) efforts? Are not SEO and web design completely different things? Well, that might be true, but they work side by side. Thing is, good SEO helps your web site rank on search engines, whilst good web design makes visitors stay—and come back again and again. If nothing else, search engines use web design as a factor for ranking sites. According to Forbes contributor Drew Hendricks, sites with responsive web design rank high on search results as consumers increasingly shift towards mobile internet usage. Moreover, Google has since taken a stance by favouring responsive web design over other configurations that address mobile usability.

SEO Services on the Sunshine Coast: Why You Need to Track Your Metrics

Continuous improvement should be the goal of any SEO effort. After all, anything that can be measured can be improved. At the same time, you have to ensure that there is progress and that you are getting your money’s worth in the form of organic search results and increased click-through rates. For this reason, measuring and tracking the progress of your SEO campaign is essential to your online marketing success. To determine if your current campaign strategy is working, take a good look at your SEO report. The report should provide important data that can help you evaluate the effectiveness of any online marketing strategy being carried out on your company’s behalf.

Tuesday, 5 May 2015

Two Technical Aspects of SEO

As many businesses and online marketers have come to realise, search engine optimisation (SEO) is far from simple. You must strike the right balance between what human users want and what search engine crawlers seek. Unless most of your visitors are web developers, they probably have little to no appreciation of your site’s source code.

That being said, you should care about the technical aspects of your website as these have an impact on your SEO efforts. Take broken pages, for instance, which require redirection. Whilst search engines mostly frown upon redirects as a black hat SEO tactic, you’ll need to redirect visitors to other pages in some instances. After all, you certainly don’t need search engines to crawl and index pages that do not work.

Benefits of Project-Based SEO Services

Businesses on the Sunshine Coast and elsewhere increasingly turn to search engine optimization (SEO) to get on the first page of search results and attract customers. Since not every business has the resources or the manpower to handle this task, most of them turn to SEO companies. One huge benefit of outsourcing SEO is the flexibility in terms of services and payments. If your goal is to improve a particular component of SEO, getting project-based SEO services is the way to go.