Small businesses should always make it a point
to make and build their own website so their target market can easily find
them. However, even if you’ve hired a reputable web design company, don’t be in
a rush to get your site on the Net before you have inspected it thoroughly, particularly
for any of these potential problems:
Text
Walls
A website, especially one for a business, should
entice visitors and encourage clicks. Now, what would make you want to see more
of a site you’re visiting, seeing a clean homepage with simple images and a few
engaging words for content, or one with nothing but a wall of text that could
make your eyes ache before you can even figure out what it’s about? Definitely
it’s the former.
Complex
Navigation
If you want your customers to keep coming back
to your site to do business with you, then make sure that it won’t take them
too long just to find the page or content that they’re looking for. Keep it
simple and easy to navigate (put a search bar on top of your home page to make
things even easier).
Needy
Popups
There are two ways to do popup windows on your
site: one that gives suggestions or further information to your visitors, and
one that motivates them to perform actions like subscribe or post comments
before they can continue. The latter will only serve to catch the ire of your
clients.
