Thursday, 25 December 2014
Although web design forms only part of a company’s overall marketing approach, it serves a crucial function nonetheless. After all, it helps get the attention of potential customers, creates a good first impression, and enables them to find the information they need without any difficulty. Businesses that could use a boost in website traffic and better online visibility should hire a Sunshine Coast web design company with a portfolio of satisfied clients—such as Marketing theProduct, for instance.
Tuesday, 23 December 2014
The Internet’s presence can no longer be ignored by businesses; with hundreds of thousands of people across the world accessing the Web at any given time, it is currently one of the most popular forms of media. The Internet’s popularity and accessibility makes it perfect for businesses to tap its marketing potential by establishing official websites of their own, among others. Businesses, however, need to be very particular with the way their websites are constructed in order to attract visitors—and keep them interested.
A Search Engine Land article dated December 9, 2014 shares tips on how webmasters can create useful links with customers in mind. The article emphasises, among other things, that unnatural and awkward links with very little in relation to the business might garner high search engine rankings but ultimately leave visitors feeling disappointed at not being directed to the answers they want. To this end, an online marketing company such as Marketing theProduct provides SEO services in the Sunshine Coast that enable businesses to enhance their current websites and better serve their customers.
Monday, 15 December 2014
The point of optimising your site is to make it look good to search engines such as Google and Bing. Search engines use algorithms that determine the worthiness of a site. Your goal, therefore, should be to make your site searchable using SEO services in the Sunshine Coast.
Use enough keywords
When it comes to keywords, it isn’t advisable to stuff too many of them onto a single page. Try coming up with a maximum of five keywords or keyword phrases per page on your site to work with. When in doubt about which keywords to use, try entering some ideas on Google’s AdWords Keyword Tool for suggestions.
Monday, 8 December 2014
Australians sure love their pets. In fact, the Land Down Under has one of the highest pet ownership rates in the globe with 40% of its 8 million households having dogs and 33% owning cats. There’s an estimated 33 million pets in Australia, and this number has been the norm for years. This makes veterinary practices lucrative businesses, especially since pet owners spend up to $6 million for their furry friends, with 37% of this allotted for pet health. If you want to ride on the coat-tails of this trend, Vet Practice Magazine points out some important considerations that vets and prospective veterinary clinic owners ought to ponder on. The experts interviewed for the article agree that buying an existing practice may be more practical and manageable than building a vet clinic or hospital from the ground-up.
Saturday, 6 December 2014
Employee claims Disgruntled employees will more often than not sue the company for anything ranging from harassment and bullying to wrongful dismissal. More than half of the Management Liability claims filed are related to employment practices. Under the Fair Work Act, there are more than 16,000 unfair dismissal claims per year processed, with the average cost of each claims in excess of $50,000. Statutory fines and penalties The most common claim under the Statutory Liability coverage involves charges of Workplace Health and Safety (WH & S) violations. Management’s duty is to ensure the workplace is safe by means of a Workers Health and Safety audit and an annual safety measures report. Brokers who offer management liability insurance in Buderim and the Sunshine Coast, like Insuring theProduct, help their clients find the policy that will promote these and ensure that all their bases are covered.
Thursday, 4 December 2014
Insurance isn’t a simple cut-and dried-business. Unless you have a deep understanding of what goes on in the industry, you are definitely better off consulting a professional to get insurance in the Sunshine Coast. Writer Gregory Boop discusses the fundamental differences between insurance brokers and insurance agents in his article for About Money: Insurance agents Basically, insurance agents serve as middlemen between insurance companies and clients, and are responsible for processing the paperwork on behalf of the insurer.
Tuesday, 2 December 2014
Setting up a business in Australia is a dream come true for many. Unfortunately, some business owners are so preoccupied with living their dream that they forget to adopt a realistic point of view for their new ventures. TheAge.com.au writer Caroline James stresses that some of them even overestimate their business’ actual worth. Assessing a company’s market value is not an easy task. Fortunately, business owners can look at it from a home inspector’s perspective, which means they have to take a look at their company from all angles, including the good and the bad. The bad refers to any risk that can compromise what they’ve started. It’s helpful to consider getting business interruption insurance to minimise the effects of those risks.