Tuesday, 10 November 2015
Why you need SEO
If you're running a business, you obviously want to have the maximum possible traffic and conversion rates for your website. While searching for a means to achieve this, you've probably heard "SEO" mentioned more than a few times, but been unsure about investing in this marketing tactic. Here's why you need SEO.
The main thing most business owners are looking for when they hire an SEO service is higher search engine rankings for their website. If you weren't already aware, SEO stands for "Search Engine Optimisation", and is widely marketed as a way to bump your site further up a list of search results. Why is it marketed like this? Because it works! Hire in some professional SEO for your business, and you'll see an immediate increase in the amount of views your site gets, thanks to its elevated position in search engine rankings.
A good SEO campaign will not only get more people viewing your site, but will also convert much more of your visitors into paying customers. There are various tricks which can be used to get more people clicking on a link to your site, but if they're not looking for your product or service then what's the point? SEO applies sophisticated methods for targeting people who are already looking for your business, making sure none of your marketing resources are wasted. A paid ad can be seen by anyone, but with SEO, your business will be put in front of people who have searched specifically for whatever you're selling!