Friday, 4 December 2015

Why On-Site SEO is as Important as Off-Site?

If you have any kind on online presence then you probably already know how important SEO (search engine optimisation) services are to your business website. Using great search engine optimisation services can make or break how your website performs in the online world. When it comes to SEO you have on-site SEO and off-site SEO. Here is why on-site SEO is just as important as off-site.
Optimising for Search Engines

On-site SEO means doing everything you can to your actual website in order to optimise it for search engines like Google and Bing. You need to make sure your website has a keyword rich meta title, description and keywords. Ensure you use meta tags and descriptions on any images you are using on your website.

Unique Content

Another way to ensure that your website is ready to compete in the search engines is to make sure it contains plenty of unique content. If you don't already have a blog then add one to your website and use this blog to regularly post helpful and engaging articles. The more you update your website with unique content the more often search engine spiders will visit and index your website.

Link Building

When linking to internal pages on your website you should vary your anchor text and try not to use the same keywords too often. You should also try to link to other related content on your website at the end of each article. Lastly, keep your internal linking structure clean and clear to avoid any confusion.

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