A
fundamental shift towards a new interface paradigm is happening right
now. Influenced by the continuous growth in market share of
smartphones and tablets, compact, specialized, and mobile-optimized
user interface is becoming the trend among known websites like
Google, Twitter, Pinterest and many more. This UI is called Cards.
The
card user interface is both a trend and, possibly, the absolute
future of web design. Web re-architecture (away from pages and links)
is making it possible to personalise experiences. These are built on
a collection of individual pieces of content, capitalising on the
elements of mobility, and capturing just enough time of users'
interest to convey needed information and give satisfaction that will
ensure future visits.
Because
portable screens are the predominant medium in our times, design
patterns are inevitably turning towards the card UI. It makes sense
as cards are sensible containers that logically encapsulate bits of
information in usually rectangular areas (hence the term card like
business cards, baseball cards, and other forms of cards we are
accustomed to).
Businesses
and entities who want to get their fair share of online traffic in
this era must embrace developments in web design— especially UI
forms like cards that target different mobile platforms. The future
is quickly coming to us. Making use of tools and ideas that prepare
us for it won't hurt at all. It could even be the catapult we need to
secure a brighter future.
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