To
put it in simple terms, search engine optimization (SEO) is the process of
improving a website’s ranking in Google, Yahoo, and other search engines. To do
this, companies employ SEO practices that affect a website’s rankings either
directly or indirectly. These methods are classified as on-page and off-page
SEO, respectively, and are also the most common SEO practices in Sunshine Coast
and anywhere else in Australia.
On-page
SEO practices are named as such because they are conducted directly on a
website’s pages, including adding unique content, using relevant keywords, and building
a better URL structure. On-page SEO also deals with removing duplicate content,
faulty links, and overlapping URLs from the website. Despite its simplicity,
on-page SEO has also spawned a number of practices that are now frowned upon by
search engines like Google, such as hidden texts and content spamming.
Off-page
SEO services, meanwhile, are a lot more complicated because they depend on a number
of independent and intangible factors that affect popularity. Link-building is
an example of an off-page SEO tactic, and its success mostly depends on other sites’
willingness to host a link to the target website. If the latter is reputable
enough, looking for hosts would be less of problem. Thus building a site’s
reputability is among the major goals of good SEO.
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