To put it in simple terms, search engine optimization (SEO) is the process of improving a website’s ranking in Google, Yahoo, and other search engines. To do this, companies employ SEO practices that affect a website’s rankings either directly or indirectly. These methods are classified as on-page and off-page SEO, respectively, and are also the most common SEO practices in Sunshine Coast and anywhere else in Australia.
On-page SEO practices are named as such because they are conducted directly on a website’s pages, including adding unique content, using relevant keywords, and building a better URL structure. On-page SEO also deals with removing duplicate content, faulty links, and overlapping URLs from the website. Despite its simplicity, on-page SEO has also spawned a number of practices that are now frowned upon by search engines like Google, such as hidden texts and content spamming.
Off-page SEO services, meanwhile, are a lot more complicated because they depend on a number of independent and intangible factors that affect popularity. Link-building is an example of an off-page SEO tactic, and its success mostly depends on other sites’ willingness to host a link to the target website. If the latter is reputable enough, looking for hosts would be less of problem. Thus building a site’s reputability is among the major goals of good SEO.