Yes, of course! At this day and age, it’s a must for you to take advantage of modern technology to improve your business. When it comes to marketing, gone are the days where you solely have to rely on radio ads, billboards, and TV adverts to let people get to know your business better. These days, marketing is also done through social media and search engines like Google. If you want to get on board this new trend, you’ll need SEO.
In case you don’t know what it means, SEO stands for ‘search engine optimisation’, an internet marketing strategy which, to put it succinctly, aims to divert traffic to a certain website by improving its search engine ranking. How exactly this is done varies from one SEO company to another, but it generally involves adding relevant, optimised content, such as articles, blog posts, and news stories, to the website in question.
If you’re not convinced that SEO applies to your business, then you need to be aware that as of August 2013, there are about 16.3 million regular internet users in Australia. Even a fraction of that number means your business can have hundreds of thousands of online customers. What’s more is that majority of these people surf the Web through mobile devices; you wouldn’t be able to reach them if you don’t have an effective SEO strategy.