Web design is evolving more into an art movement, as designers are continuously pushing the limits to create the best possible looking web page. Here are some of the key principles web designers have continuously refined and sharpened to get better results each time.
Instil a sense of purpose – The user is the topmost priority for effective web design. For instance, site visitors seeking things like general information, new entertainment, a type of interaction, or any other goal have to be matched with a site that perfectly caters to their personal needs and wants.
Don’t make users think – People nowadays crave for everything easy to use. According to a well-known principle in web design, any web page should always be obvious and self-explanatory, as people often do not have time to ponder whatever is going on with a site. Readers or users know what they want, and they want it NOW. A good web designer’s job is to minimize confusion by making site navigation easier, using the appropriate design techniques.
Keep typefaces simple – Websites should ideally be adorned with text in Sans Serif fonts like Arial or Verdana, as the latter are considered easier to read online. The recommended font size for easy reading on the web is at 16px, as well as sticking to a maximum of 3 different fonts and sizes to keep the design uniform.