2014 is in the home stretch, and before long, you’ll be hanging a new calendar on the wall. In the world of online marketing, though, a lot can happen in 12 months. As such, you need to know the latest traffic-boosting techniques to maintain your business’ competitive edge through 2015.
To help you achieve this, here are three important SEO trends you need to know for the upcoming year:
Gone are the days when Google interpreted search terms on a word-for-word basis; now, it tries to make sense of the meaning behind phrases—as if you were talking to a person. As a result, integrating keywords in a conversational or natural manner becomes even more important.
Google eventually caught on that backlinks can be utilized to artificially boost a site’s search ranking. Nowadays, it takes a more nuanced approach to understanding a website’s popularity by focusing on implied links or “brand mentions”—references to your company or brand without the use of hyperlinks. In the next year, cultivate your brand so netizens will talk about your brand on blog posts and social media updates in a positive light.
SEO is no longer just about strategic keyword placement, it’s now a holistic marketing strategy which involves building a fast, mobile-responsive website, posting useful articles for readers, being an active player in social media, and producing multi-media content.