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Thursday, 1 January 2015

Seven Common SEO Offenses

Search engine optimisation (SEO) for today’s online businesses is not a new thing. However, many business owners are not aware of the difference between good and bad SEO. Learning a few things about effective optimisation on one’s business sites, as well as on social media sites can protect your business from so-called black hat tricks, or from accepting SEO services of inferior quality. Below are common SEO offenses to watch out for.

  1. Poor Content
This includes posting untimely, stale, or irrelevant information. The sooner visitors leave your page, the higher your site’s bounce-back rate goes. This sends the search engine a message that you may not be a reliable source.
  1. Use of Dubious Back Links
Search engines examine whether your links are organic based on the relevance of the sites that link with yours. Their quality reflects on your website’s “grade”.
  1. Inconsistent/Inadequate information
The words used on the links to your page should match the content. Otherwise, those links can be tagged as misleading. Visitors to your site also won’t appreciate information that seems to promise something but falls short. Information such as product specifications and benefits should be posted in terms that your target market can understand.

There are various SEO agencies out there that offers a wide platform of services. You will be presented with stellar portfolios and rocket science jargon. Protect your business; research on their past clients and probe the strategies they use. Ask how they can help your business and if their strategies match your vision, then chances are they’re a good match.

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