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Wednesday, 11 February 2015

Functionality and Impact: Double-Edged Sword

In order for Sunshine Coast web design to be truly effective, both edges (functionality and impact) have to be kept clean and razor-sharp.

Functionality
It's of the utmost importance that visitors know how to use and navigate your site. On a desktop site people are used to seeing navigation at the top or on the left. Placing it somewhere else would be like putting the contents page of the book randomly in the middle. Extras could be added, but the basics need to be obvious.

With the popularity of mobile devices, responsive design is increasingly important. This is where the site displays and behaves differently depending on the device being used. If your visitors spend a lot of time browsing on their phone or a tablet device, the site needs to display accordingly.

Impact
Images are important as they have the power to greatly influence viewing impact on your site. Imagery appeals to the emotional side of the brain. Getting visitors to establish an emotional connection with your business is a key factor in generating long-term sales.

Clients should adapt a primary and secondary image style. Primary imagery should be bold and unique. Secondary imagery is used on the likes of blog posts, and can be sourced from stock libraries.

How image-heavy should you be?

How imagery is used sends a message to the target market. Economy brands load up their websites with images used in small proportions, while luxury websites use few images with strong conceptual or artistic meaning to add value to their offerings.

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