If you’re a small business owner, bear in mind that search engine optimisation (SEO) practices deemed so effective in the past may prove otherwise these days. With that said, here are a few SEO tips you need to keep in mind this 2015.
Maintain a company blog
If very few customers are returning to your site, you better change that soon. A company blog can help you get started, especially if your posts target the right keywords and are specifically crafted to provide relevant information. With quality content, you can reignite the bond between your business and your target client.
Mobile optimization is near-mandatory
Starting April 21st, Google will count mobile responsiveness as a legitimate global ranking factor for all mobile search results. Smartphones and tablets comprise 35 % of all organic search traffic, which means you need to prioritise mobile optimisation. Your site has to be mobile-friendly, or you’ll be left behind.
Combine paid advertising with SEO
AdWords, Facebook Ads, or Bing Ads campaigns can be affordable and effective, provided they are done correctly. Combined with thorough knowledge of SEO, a solid PPC campaign can make for a potent online markting strategy.
Take advantage of social media
What’s so great about social media? Two things: it’s all-encompassing and it’s free. Social media facilitates easy interaction with your target market, regardless of your business’ dimensions. With the appropriate geo-location tools, you can also optimize your social media pages for local search results.