The core principles of web design, such as usability and consistency, remain constant. Some trends, however, should not be overlooked. Here’s a look at some of them.
The World is Flat
Minimalist, flat design (as opposed to highly stylistic Web 2.0 design) has become dominant in recent years and isn’t likely to go away any time soon. This characteristic is especially common among smaller design elements such as menus, icons, and illustrations.
Alive with SVG
The XML-based Scalable Vector Graphics (SVG) format enables sharp and easily scalable web design elements as well as animation that help sites come alive.
With new devices such as smart TVs and even watches making an entrance, the ability to provide a seamless browsing experience regardless of the user’s platform or screen size becomes more significant than ever.
Scroll All the Way
With mobile devices increasingly dominating the Internet, pages become longer as scrolling becomes even more commonplace than linking. Websites, in other words, must cater to users’ apparent preference for scrolling instead of clicking to find information.
Action with Interaction
To further enhance the user experience, many sites have taken to introducing more interactive elements that keep visitors engaged and interested long enough to actually consider becoming customers.
Watch Out for Ghosts
In keeping with minimalist design, ghost buttons appear only subtly and become more visible whenever users need them. Ghost buttons make for a functional yet elegant visual element, so it’s not surprising to see them being used more often.