With mobile web access overtaking desktop, it seems that “web design for mobile” should simply be “web design”. Design that does not take the mobile experience into account is just plain suicidal. Here are some tips on how to optimise your site for mobile devices.
Keep it Simple
A minimalist approach is highly recommended for both mobile websites and apps. Scrap the fancy 3D effects; a flat design makes it easier for users to comprehend your content and the functions in your website.
Make it Fast
If your site takes too long to load, then you are bound to drive users away. Remember that mobile web is generally slower than web browsing through fibre optic cables. Keep the mobile site load speeds short. Take it a step further by only including media when necessary and using images with small file sizes.
Responsive web design (RWD) has been around for over a decade now but has only gained greater significance in recent years. Choosing RWD is not just about making a site equally optimal for viewing and use in mobile and desktop. It also allows your site to cope with the fact that mobile devices also have varying screen sizes.