Friday, 7 August 2015

Long-tail vs. Short-tail Keywords

Keywords are a crucial element in search engine optimization or SEO. They serve as the strings that attach you to every target customer who runs a search. Optimise your pages well for a specific keyword so they may turn up in organic search results whenever users key in similar words or phrases. When deciding what keywords to use, consider whether to use long-tail or short-tail varieties

Short tail keywords typically sound generic; take “condos for sale”, for example. These keywords have high search volumes, but since a lot of other industry competitors are also likely using them, your pages may not rank as high in search results. On the other hand, long-tail keywords such as “townhouse condos for sale in sunshine coast” are more specific. Fewer advertisers use, so they can be advantageous in the sense that the odds are higher that a user would actually visit your page.

Additionally, some studies show that long-tail keywords promote higher conversion rates. People who use these search terms are supposedly in the purchase stage, so they go for specifics. In contrast, consumers who use short-tail keywords are presumably still at the research stage. Consider this: would you type in “dental implants sunshine coast” if you’re just after general information about tooth loss remedies?

You can drive traffic to your site and generate leads by utilising both keyword categories. The important thing is to know where and how to use them. This is where an SEO expert can help you.

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