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Friday, 14 August 2015

The SEO Benefits of Responsive Web Design

You’d think SEO and web design are two completely different beasts, but they’re not. The two processes go hand in hand such that you almost can’t do one without the other. In recent years, responsive web design has steadily become an SEO standard. You would not find a successful website that is not based on responsive design principles nowadays. Here’s why:
  1. Mobile Search – As more people prefer to find answers to their questions using their mobile devices, search engines have learned to adjust accordingly. Google and other search engines now take kindly to websites that provide a winning user experience on mobile devices.

  2. Device Compatibility – Consumers continue to access the Web through various touch points, from desktop PCs to compact yet powerful smartphones. Rather than customise their websites for these platforms and everything in between, business can simply opt for mobile responsive that tweaks the specific pixel ratio and layout according to the user’s screen.

  3. Duplicate Content – Having multiple sites has another added risk as well. Search engines tend to register them as duplicate content that violates good SEO best practices, and may accordingly impose stiff penalties on your site.
As you can see, there are many SEO benefits that responsive website design has to offer. Gain the SEO advantage you need by investing in professional website design services today.

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