Local SEO can help spark interest from web users that are located close to your business. The niche nature of local SEO means that it is typically easier to reach the upper echelons of search for keywords like “Caloundra restaurant” than it would be to reach similarly high positions for “Australia restaurant” or the more generic “restaurant”.
Local SEO means that you can concentrate your marketing efforts on local
keywords. These are a niche set of keywords that are easier to target and have
less competition than national, global, or generic keywords. Local business
reviews and business listings, locally relevant content, and links from other
local businesses can all help achieve top results. A professional
SEO service will help you climb search engine results pages for these
Whether your business is based in Pelican Waters or Tewantin, starting locally
means that you can attract local leads. What’s more, as you build local links,
populate your website with locally relevant content, and increase your exposure
on a local level, it will also help to generate national and global exposure
and to improve your overall online marketing exposure. As well as enjoying an
early traffic increase for your local efforts, this means that you can also
expect to see improved overall results over a period of time.